NELLY B
CREATIVE
PRINT AND DIGITAL DESIGN
CASE STUDY:
DESIGNING A
PACKAGING SYSTEM
FOR TERRA NOVA
Developing a cohesive packaging system for Terra Nova’s range of outdoor accessories, creating a consistent visual language across inflatable mattresses, trekking poles, camping furniture and other accessories.
THE CHALLENGE
Terra Nova® required a packaging solution that would work across a growing range of outdoor products while maintaining consistency throughout the brand.
The challenge was to create a flexible design system that could adapt to different packaging formats, product categories and sizes, while ensuring customers could quickly identify key product information both online and in-store.
The final project covered 12 indiviudal packaging products, including inflatable mattress wraps, trekking pole backing boards, swing tags and accessory packaging.
The packaging formats varied significantly between products, requiring custom dielines and layouts while maintaining a consistent brand experience.
THE APPROACH
Rather than treating each product individually, the project was approached as a unified packaging system.
A consistent hierarchy was developed using:
- Product photography
- Technical specifications
- Permormance indicators
- Sustainability messaging
- Terra Nova brand assets
The completed system was rolled out across 12 products:
- 5 trekking pole backing boards
- 4 inflatable mattress wraps
- 1 inflatable pillow header card
- 1 folding stool swing tag
- 1 generic accessory swing tag
Each item was custom-built around the physical dimensions of the product whilst maintaining a consistent customer experience across the range.
Careful attention was given to information hierarchy, ensuring technical specifications remained easy to navigate whilst supporting Terra Nova’s premium outdoor positioning.
Product benefits, performance data and sustainability credentials were integrated into a clear and consistent layout designed for both retail and environments and e-commerce photography.
THE OUTCOME
The result is a flexible packaging system that can continue to expand as new products are introduced.
By establishing a consistent visual framework, Terra Nova now has a scalable packaging solution that balances brand recognition, technical communication and production efficiency.
What’s next?
If you’re managing a growing product range and your catalogue or packaging is starting to feel hard to control, this is exactly the kind of problem we solve.
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