DESIGN SHOULD MAKE COMPLEX THINGS FEEL SIMPLE
I’m Neil, the designer behind NellyB Creative.
Based in Coventry, I work with outdoor and product-led brands to create catalogues, print systems, packaging, and digital assets that bring clarity to complex product ranges.
MOST DESIGN PROBLEMS AREN’T CAUSED BY A LACK OF INFORMATION.
They’re caused by a lack of structure.
I’m interested in how content flows, how products are grouped, and how layout can guide someone through information without overwhelming them.
Whether it’s a catalogue, packaging system, or digital campaign, the goal is always the same:
to create work that feels clear, considered, and easy to engage with.
20+ YEARS
IN PRINT & DIGITAL DESIGN
Working across:
Catalogues
Brochures
Packaging
Exhibition graphics
Digital campaigns
Mostly for brands with large product ranges, technical information, and a need for print & digital.
OUTSIDE THE STUDIO
I spend a lot of time riding mountain bikes, walking, and taking photographs.
A lot of my work is influenced by those environments:
Materials
Weather
Texture
Simplicity
I prefer collaborative projects with
STRAIGHT
clear thinking, and space to solve problems properly.
No unneccessary process.
No inflated language.
Just thoughtful design that works hard for the brands using it.
LESS CLUTTER.
MORE CLARITY.
Got a catalogue, product range, or print project that needs creating?
Let’s get social
Follow our journey on Instagram for a behind-the-scenes look at our creative process, and connect with us on LinkedIn to chat about your next project.
Let’s talk design & collaboration – connect here!