NELLY B
CREATIVE
PRINT AND DIGITAL DESIGN
TERRA NOVA PRODUCT GUIDE SS27
An 84 page brochure featuring Terra Nova and Wild Country range of tents and camping accessories.
THE PROJECT
We were tasked with designing an 84-page A4 horizontal format brochure to showcase the full range of Terra Nova® and Wild Country® tents, along with a selection of camping gear and accessories. The brochure needed to present the two brands cohesively while maintaining their individual identities, ensuring a clear and engaging experience for outdoor enthusiasts and retailers alike.
OUR ROLE
Our approach focused on creating a structured and visually compelling design that balanced stunning product photography with essential technical information. We developed a layout that clearly differentiated the high-performance, expedition-ready tents of Terra Nova® from the accessible, adventure-driven range of Wild Country®. To enhance usability, we ensured product details, specifications, and ordering information were easy to navigate.
NEW PRODUCTS
Terra Nova® introduced a range of new products to its line-up and wanted to present them in a clear and instantly recognisable manner. Using a secondary colour from the brand logo to highlight these new products makes them stand out and obvious to the reader. We also alternated the layout to vary the placement of images and text to break the standard grid pattern while still allowing the reader’s eyes to refocus and move dynamically across the page.
THE RESULT
The final brochure is a comprehensive and visually engaging guide to the Terra Nova® and Wild Country® product ranges. Spanning 84 carefully designed pages, it provides an immersive experience for retailers and outdoor enthusiasts alike.
The brochure includes lifestyle imagery alongside the products in an editorial style that connects the reader to the brand in an emotional and desirable manner.
What's next?
Great design isn’t just about aesthetics—it’s about impact. If this project resonated with you, imagine what we could create together. Whether you’re looking for a standout catalogue, a compelling brochure, or engaging digital visuals, we’re ready to collaborate.
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