NELLY B
CREATIVE
PRINT AND DIGITAL DESIGN
TERRA NOVA PRODUCT GUIDE 2025
A 72 page brochure featuring Terra Nova and Wild Country range of tents and camping accessories.
THE PROJECT
We were tasked with designing a 72-page square-format brochure to showcase the full range of Terra Nova® and Wild Country® tents, along with a selection of camping gear and accessories. The brochure needed to present the two brands cohesively while maintaining their individual identities, ensuring a clear and engaging experience for outdoor enthusiasts and retailers alike.
OUR ROLE
Our approach focused on creating a structured and visually compelling design that balanced stunning product photography with essential technical information. We developed a layout that clearly differentiated the high-performance, expedition-ready tents of Terra Nova® from the accessible, adventure-driven range of Wild Country®. To enhance usability, we ensured product details, specifications, and ordering information were easy to navigate.
SIDE PROJECT
As part of this project, we designed a Triple Ripstop Technology Triplex™ fabric icon along with a series of brand-aligned icons. The Triple Ripstop logo needed to convey durability and strength while maintaining consistency with Terra Nova’s branding. Additionally, the custom icons were carefully crafted to complement the overall design aesthetic, ensuring they seamlessly integrated across various marketing materials and product packaging.
THE RESULT
The final brochure is a comprehensive and visually engaging guide to the Terra Nova® and Wild Country® product ranges. Spanning 72 carefully designed pages, it provides an immersive experience for retailers and outdoor enthusiasts alike.
To enhance usability, we ensured that key technical details—such as tent capacity (how many it sleeps), seasonal rating, weight, packed size, and material specifications—were prominently displayed on each product page. This structured approach allows readers to quickly compare products and find the right tent for their needs at a glance. The seamless integration of Terra Nova® expedition-ready tents and Wild Country® adventure-driven range, alongside a curated selection of camping gear and accessories, reinforces brand identity while simplifying the buying process.
What's next?
Great design isn’t just about aesthetics—it’s about impact. If this project resonated with you, imagine what we could create together. Whether you’re looking for a standout catalogue, a compelling brochure, or engaging digital visuals, we’re ready to collaborate.
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